Wednesday, May 25, 2011
The Chipotle Duel
I will unabashedly admit that Chipotle is one of my go-to lunch spots. The wildly successful mega-chain empowers customers to customize endless combinations of fresh veggies and meats for about $7. But customer instructions are critical to this concept, and that's where my experience more often than not goes awry.
Why is it that the burrito-istas always reach for the mild tomato salsa as the default? They immediately grip the mild salsa spoon, ready to draw at any minute, regardless of my desire. I for one have never had the mild salsa (and never will), so I have learned to preempt their reach for the mild spoon. The situation is akin to a lunch showdown, and I do my best to read their intentions and determine whether they are actually listening to me. Will the mild salsa be summarily dumped onto my carefully crafted burrito bowl regardless of what I say? Lately, more often than not, even after (perhaps too) loudly announcing my choice--HOT--it is too late, the scoop of mild salsa has already landed. And I have lost another salsa duel.